The goal is to reach the customer base your company needs to thrive. The foundation of our platform is the tutorials and third-party blogs that show your products in use. The interactive feel to the site engages the viewer to learn more about all related product information and lays it at their fingertips.
Difference of profit lift between viral and direct marketing
Not only do we want to provide as much information as possible on recording topics, but we strive to diversify the way the content is conveyed. Since we all learn and retain information in different ways, we have made it our duty to provide information in every outlet, i.e. print based articles, podcasts, videos, and blogs.
How does information (product updates, upcoming events) reach the public through our social networks, both internal and external? The internal network, which consists of Recordapedia.com members, and the external networks, Facebook, Myspace and Twitter, are connected through RSS feeds that get updated every hour. Since our launch two months ago, a steadily growing 8,000 members have joined up. We are able to create very precise product placement campaigns to people that are interested in your specific or related products. The information on the website gives the consumer the validation needed to make informed decisions on products and concepts. We are in the process of creating a mobile application and a text messaging outlet. As the world gets more mobile, so should your product placement.
Concept behind Social networks and third party involvement
The members in the social networks recommend and bring awareness to products, that has been validated by third-party usages and recommendations. Tutorials and blogs are the bases of the third party intervention within the the social networks. The tutorial and blogs generate the awareness that intern creates positive messages of products and services due to the members experiences. As the members start influencing each other on products and services within the network, they in turn validate and become a third party promotional force, creating a direct message to the consumer.
Website Data
The information provided demonstrates usages from launch to the end of March 2009. We're averaging 1,500 page views per month and growing. With our constant interaction with our community we see these numbers greatly increasing in the months to come.
Graph 2.2
Traffic Sources
Methods of Advertising
Banners (Custom Designed with your company/product logo)
Banner Ads (468x60)
Skyscraper Ads (120x400)
Skyscraper Ads (160x600)
Each banner will be placed in the margins in the related subcategory to reach the specific demographic.
RSS feeds
All of our blogs, videos, featured articles, and podcasts are updated and streamed to our members and social networks every hour!
Video Advertising
Place your soft sell tutorial or advertisement in one of our tutorials now.
Advertising Package options
Bronze
Silver
Gold
Platinum
Double Platinum
*All pricing is negotiated through the Advertising team based on package details and your needs.*
Bronze
- Our most basic package
- 1 month contract*
Choose one:
- Banner Ads (468x60)
- Skyscraper Ads (120x400)
- Skyscraper Ads (160x600)
Silver
Choose one:
- Banner Ads (468x60)
- Skyscraper Ads (120x400)
- Skyscraper Ads (160x600)
Gold
- 6 or 12 month contract*
- Choice of Banner Ad
- Video introduction, 20-30 seconds in duration
Platinum
- Combination of Silver and Gold packages
- 6 or 12 month contract*
- PLUS a full screen pop-up ad before every related tutorial
Double Platinum
- Expansion of Platinum package, which includes
- Choice of Banner Ad
- Video introduction
- Full screen pop-up
- AND actual product placement in a featured tutorial
- Offered at 6 or 12 month contract*
Special Promotions
- May include 1 to 3 months FREE advertising. Please email us at
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*All pricing is negotiated through the Advertising team based on package details and your needs.*
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